You are redesigning without user evidence.
Structured user research that gives your product team real evidence before the first wireframe. Interviews, usability tests, and synthesis in one fixed-price engagement.
Let's talk
The situation
You are about to start a major redesign. The product team has opinions. Stakeholders have preferences. Nobody has talked to users in the last six months.
Decisions get made in meetings, not from evidence. The loudest voice wins. Features ship based on assumptions, and the team finds out they were wrong after launch.
The cost of building blind
A redesign costs three to six months of engineering time. If the direction is wrong, you lose the time and the trust. The next redesign will be harder to fund.
User research before the build costs a fraction of the rework after.
Why teams skip it
Research feels slow. Recruiting participants is painful. Synthesizing findings takes skills most product teams do not have. So they skip it and rely on gut feeling.
The result: products that solve the wrong problem elegantly. Features nobody asked for. Flows that make sense to the team but confuse the user.
The UX Research engagement removes every obstacle. We handle recruitment, moderation, synthesis, and delivery. Your team gets evidence, not another opinion.
What you will know
- What your users actually think about your product, in their own words. Verbatim quotes, behavioral patterns, and sentiment mapped to specific features and flows.
- Where your assumptions are wrong, backed by evidence. Every assumption tested against real user behavior. Confirmed, challenged, or disproved.
- Which features matter most to your users and which they ignore. Priority mapping based on stated needs and observed behavior, not stakeholder opinion.
- Usability issues that only real users can reveal. Expert reviews catch heuristic violations. Research catches the problems that only surface when real people use your product under real conditions.
- A synthesis report your product team can act on immediately. Key findings, user segments, opportunity areas, and specific recommendations tied to your roadmap.
How it works
Planning
Research objectives defined with product lead. Participant criteria, discussion guide, and test scenarios drafted and reviewed.
Recruitment
Participants sourced and screened. Recruitment costs are pass-through (EUR 30-300+ per participant depending on audience).
Sessions
5-8 moderated sessions: interviews, usability tests, or both. Remote or in-person. Each session 45-60 minutes.
Synthesis and debrief
Findings consolidated into themes, patterns, and actionable recommendations. Debrief with product leadership.
Scope
What is included
- Research planning: objectives, participant criteria, discussion guide, test scenarios.
- Participant screening and scheduling (recruitment costs are pass-through).
- 5-8 moderated research sessions (interviews, usability tests, or combined).
- Session recordings and timestamped notes.
- Thematic analysis and affinity mapping.
- Synthesis report with key findings, user segments, and recommendations.
- Debrief presentation with product leadership.
What is not included
- Participant recruitment costs (pass-through, EUR 30-300+ per participant depending on audience).
- Quantitative surveys or large-sample studies.
- Design or implementation of recommendations (available as follow-on).
- Ongoing research program setup.
Who does the work
Rose Aunaetitrakul, Senior UX Consultant
UX Research and Design.
Rose conducts user research for complex digital products, from planning through synthesis. Experienced in mixed-method research methods (quantitative and qualitative).
Expertise: User interviews, usability testing, contextual inquiry, card sorting, affinity mapping, journey mapping, research synthesis.
Industry: SaaS, Fintech, E-commerce, Consumer Apps.
Based in Bangkok, Thailand.
Why Gradion
Most agencies charge EUR 15-30K for a comparable research engagement. Enterprise firms start at EUR 50K. Gradion delivers the same rigour for EUR 4,500 plus recruitment costs.
Full-service: planning, recruitment support, moderation, synthesis, and delivery. Your team provides context, we handle everything else.
320 engineers ready to act on findings. Research flows directly into design and implementation with no vendor handover.
No proprietary tools or methodologies. Findings are yours. Methods are transparent and documented.
23+ years of product engineering experience as part of the NFQ Group.
Research that leads to building, not more research.
UX Research
Fixed price. No surprises. No hidden costs.
Standard
User interviews and usability tests with synthesis report. Recruitment costs pass-through.
- Research planning and discussion guide
- Participant screening and scheduling
- 5-8 moderated research sessions
- Session recordings and notes
- Thematic analysis and affinity mapping
- Synthesis report with recommendations
- Debrief with product leadership
Common questions
How is this different from the UX Audit?
The UX Audit is an expert review against heuristics and best practices. No users are involved. UX Research puts your product in front of real users. The Audit finds what experts can see. Research finds what only users can reveal. Many clients start with the Audit and follow up with Research for deeper insight.
Do you recruit participants?
We handle screening and scheduling. Recruitment costs are pass-through and vary by audience: EUR 30-50 for general consumers, EUR 100-300+ for specialized B2B or professional audiences. We can also work with your existing user base if you provide access.
How many sessions are included?
Five to eight moderated sessions, each 45-60 minutes. This is enough to reach thematic saturation for most products. If your product serves multiple distinct user segments, we may recommend additional sessions at an adjusted scope.
What methods do you use?
Depends on your research objectives. Common methods: semi-structured interviews for generative insight, moderated usability tests for evaluative feedback, contextual inquiry for workflow understanding. We select methods during the planning phase based on what your team needs to learn.
How long does the full engagement take?
Two to three weeks from kickoff to debrief. Planning and recruitment run in the first week. Sessions in the second week. Synthesis and debrief in the third week. Timeline depends on participant availability.
From audit to production
Research findings are only valuable if they reach production. Most research reports sit in a shared drive and collect dust.
If findings point to clear product changes, we scope a follow-on engagement. Our designers and engineers work from the same synthesis report, no re-interpretation needed.
No obligation. Most clients decide at the debrief.
UX Research: EUR 4,500
Fill out the form. We will confirm availability and scope within 48 hours.
- No obligation. No sales pitch.
- Response within 48 hours.
- Senior practitioner on the call.