
Switzerland's mobile payment platform: Unified SDK and plugin suite for WooCommerce, Shopware, and Magento. Consistent merchant experience across all channels.
Snapshot
Client
Switzerland's dominant mobile payment platform
Industry
Finance & Fintech / Payments
Geography
Zurich and Bern, Switzerland
Size
~235 employees (January 2026); owned by consortium of PostFinance, UBS, Raiffeisen, ZKB, BCV, SIX Group, Worldline
Challenge
E-commerce plugin architecture, SDK development, merchant integration standardization
Services
SDK-based plugin framework, multi-platform plugin development, unified merchant experience and ongoing optimization
Duration
Ongoing
Team
Not specified
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Client Context
The client is Switzerland’s national digital payment solution and the dominant mobile payment platform in the country. Established in the mid-2010s, the client is backed by a consortium of Switzerland’s leading financial institutions: PostFinance, UBS, Raiffeisen, Zürcher Kantonalbank, Banque Cantonale Vaudoise, SIX Group, and Worldline. With more than 6 million active users, 386 million transactions per year, and acceptance at 350,000 points across Switzerland, the client accounts for 64% of all Swiss mobile payment transactions, outranking Apple Pay. It is accepted at 81% of Swiss brick-and-mortar retail locations and 84% of online shops. The company operates under FINMA and Swiss National Bank oversight, with ~235 employees and 20% year-on-year headcount growth.
The Challenge
The client’s growth trajectory is directly tied to merchant adoption. Every merchant that activates the client in their online store extends the network, deepens the client’s position in Swiss e-commerce, and increases the transaction volume flowing through the platform. The problem was that the path for merchants to activate the client was fragmented and inconsistent. Different e-commerce platforms: Shopware, WooCommerce, and Magento had different plugins with inconsistent behaviour, uneven reliability, and varying levels of integration depth with the client's core platform. Merchants encountered different onboarding experiences depending on their shop system, and inconsistencies in plugin performance were generating disproportionate support overhead. The fragmentation was holding back adoption and increasing friction for the merchant relationships that drive the client’s network expansion. Beneath the merchant experience problem was an architectural one. The existing plugins had been developed externally and varied in their code quality, maintainability, and alignment with the client’s core platform architecture. Maintaining and updating them independently was accumulating technical debt across the most strategically important touchpoints in the merchant integration stack. The client needed to insource and standardize. The requirement was clear: a shared core that could power consistent, maintainable plugins across all major shop systems, developed to the client’s own standards and owned directly by the company.
The Approach
Gradion partnered with the client to engineer the unified solution from the ground up. The foundation of the work was a custom SDK encapsulating the core integration logic shared across all e-commerce environments. Rather than building and maintaining three independent plugins with three separate codebases, the SDK created a single authoritative layer for the business logic, authentication flows, transaction handling, and platform communication that every plugin relies on. This foundational layer enabled rapid, consistent plugin development and simplified future updates; changes to core behaviour propagate once, not three times. On top of the SDK, Gradion built and deployed plugins for Shopware, WooCommerce, and Magento, the three platforms most widely used by the client’s merchant base. Each plugin was developed to meet the specific technical requirements and conventions of its target platform while adhering to the unified integration standard defined by the SDK. The result is a consistent merchant experience regardless of which shop system a merchant operates. Standardizing the interface behaviour across platforms was a specific design priority: merchants interacting with the client across different shop systems encounter the same reliable, intuitive activation and checkout process. This consistency reduces support burden and builds confidence in the integration. By insourcing the previously external plugins and rebuilding them to internal standards, the client gained direct ownership and control of the codebase, eliminating the technical debt and consistency gaps that external development had introduced. The engagement did not end at launch. Gradion continues to maintain, enhance, and support the SDK and its plugin ecosystem, ensuring the technical foundation keeps pace with new platform versions, new merchant requirements, and the client’s own feature roadmap.
The Results
The SDK and plugin suite created a standardized, maintainable e-commerce integration layer for Switzerland’s dominant payment platform. Unified merchant experience across Shopware, WooCommerce, and Magento, same interface behaviour, same reliability, same activation flow regardless of shop system Codebase ownership restored through insourcing of previously external plugins, eliminating external dependency and technical debt Accelerated feature rollout, tighter alignment between the plugin architecture and the client’s core platform enabled faster delivery of new capabilities to merchants Reduced support overhead, consistent plugin behaviour across platforms reduced the merchant-facing inconsistencies that had been generating disproportionate support volume Ongoing SDK maintenance active, Gradion continues to maintain and evolve the SDK and plugin ecosystem as the client scales and as e-commerce platforms release new versions The engagement positioned the client to accelerate merchant adoption across the Swiss e-commerce market at a scale appropriate to its role as the national payment standard. With 84% online shop acceptance already achieved and an active headcount growth trajectory, the technical foundation for continued expansion is in place.
Services & Technology
Services delivered
- SDK-based plugin framework design and development
- Multi-platform plugin development (Shopware, WooCommerce, Magento)
- Unified merchant experience design
- Codebase insourcing and technical debt reduction
- Ongoing SDK maintenance and ecosystem optimization
Technology stack
- Custom SDK (shared core integration logic)
- Shopware plugin
- WooCommerce plugin
- Magento plugin
- TWINT core platform integration (API-first)
Engagement model
Build, launch, and ongoing maintenance partnership
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