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Shopmacher - Scaling with Global Talent

Gradion and Shopmacher Scaling with Global Talent

Industry

E-commerce

Background

Shopmacher is a leading agency specializing in building and optimizing online shops, digital marketplaces, product platforms, and other transaction-driven solutions. They support clients from strategic planning to technical implementation and continuous improvement. Their expertise spans technology selection, UX/UI design, API and interface development, and application management. Shopmacher works with B2C, B2B, and D2C brands, offering tailored digital solutions rather than one-size-fits-all products. Their mission is to build lasting client relationships, co-create future-proof business models, and deliver measurable online success through customized, high-value solutions.

Our Services

Top-Tier Talent Offering, 24/7 Customer Support

www.shopmacher.de/

Through the partnership with NFQ Egypt (now Gradion), we laid the foundation early on to be highly flexible in responding to market and customer needs today. The need to establish multilingual and decentralized structures has proven to be a tremendous advantage in retrospect, helping us today in working with our national as well as international clients. In some projects, we complement each other strategically, which elevates the partnership to a new level once again.

Manuel Ludvigsen-Diekmann

CTO, Shopmacher

The Challenge

Shortage of Skilled Professionals
To address the talent gap in Germany, Shopmacher partnered with Gradion (formerly NFQ Asia and NFQ Solutions) for access to a global pool of top-tier developers, ensuring continuous delivery despite rising demand.

24/7 Service Needs
With teams strategically distributed across time zones, Shopmacher could offer uninterrupted 24/7 service while maintaining healthy work-life balance for employees.

The Solution

Access to Elite Talent
Gradion (formerly NFQ Asia and NFQ Solutions) helped source skilled developers with strong technical and communication abilities. By working closely with Shopmacher's HR team, Gradion (formerly NFQ Asia and NFQ Solutions) ensured perfect project fit and built a stable, long-term team. This partnership also created a shared talent pool that both sides could tap into for specialized expertise.

Long-Term Collaboration
The relationship between Shopmacher and Gradion (formerly NFQ Asia and NFQ Solutions) has thrived for nearly eight years. Today, over 20 Vietnamese developers work in hybrid teams on projects for major clients like ANWR, Bergfreunde, BVB, and Gamescom - a testament to the trust and strength of this collaboration.

 

The Impact

Expanded Talent Pool
Reliable access to skilled developers, even amid labor shortages.

Knowledge Sharing
A collaborative environment that encourages learning and responsiveness to industry shifts.

24/7 Client Support
Time zone alignment ensures continuous service without overburdening local teams.

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