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GRADION SUPPORTS DISTRICT 105’S EUROPEAN TOUR: BRIDGING TECHNOLOGY, TALENT AND GLOBAL STAGE

Ho Chi Minh City, October 2025: Gradion has provided sponsorship support to District 105, one of Vietnam’s leading heavy music bands, as the band embarked on a landmark European tour in 2024. The collaboration reflects Gradion’s broader philosophy that technology firms have a role beyond software in empowering people, fostering community and creating connections across borders.

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Why a Tech Company Supports a Rock Band

At first glance, a partnership between a deep-tech consultancy and a heavy music band might seem unexpected. However, for Gradion the decision aligns with three foundational beliefs:

  • Talent is not confined to one domain: Gradion’s “People-First” value states that human potential drives innovation. Supporting District 105 mirrors that commitment, showing belief in Vietnamese creators stepping onto global stages.
  • Ecosystems matter beyond industry silos: Just as Gradion builds ecosystems of technology providers, consultants, and clients, sponsoring a band builds a cultural ecosystem where creativity, technology and community converge. The band’s journey is akin to a start-up scaling globally: resource constraints, logistics, global audiences, and building a presence.
  • Representation and trust go hand-in-hand: Gradion frames its work as building “impact” rather than just delivering code. Supporting a Vietnamese band on the international stage aligns with the company’s aspiration to connect local talent with global opportunity, hence reinforcing trust in the brand’s purpose. 

The Support in Action

In the documentary chronicling District 105’s tour, several segments highlight Gradion’s involvement:

  • Financial and logistical backing alongside other supporters such as Rockfest Vietnam and Busab, enabling the band to overcome visa and funding hurdles.

  • Strategic support in presenting the band as part of a larger narrative of Vietnamese talent crossing borders and building global presence.

  • Aligning the band’s tour with Gradion’s ethos of “scaling with purpose,” not just growth in size, but growth in impact and connection.

What It Means for Both Brands

  • For District 105, the support meant access to networks, a message of credibility, and framing their achievement as more than a performance as a milestone for Vietnamese heavy music.

  • For Gradion, the sponsorship expands the company’s narrative: from transforming businesses via technology to empowering talent and shaping ecosystems across domains. It signals to clients and talent that the company values purpose, culture and connection.

  • The collaboration shows how crossover sponsorships can strengthen brand positioning in a way that is authentic and aligned with values rather than purely marketing-driven.

Looking Ahead

Gradion intends to continue bridging technology, talent and global reach. This initiative opens doors for similar partnerships in creative, cultural or community projects that reflect the company’s human-centered and ecosystem-driven perspective. District 105’s tour serves as a precedent: when talent, support and vision align, new pathways open for music, tech, and beyond.

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