Revolutionizing E-commerce How Shopware and Gradion Scale Innovation
Industry
E-commerce and Retail
Background
In today’s fast-moving E-commerce landscape, competition is fierce across industries and platforms. To stay ahead, Shopware partnered with Gradion to accelerate the evolution of its platform - continuously rolling out advanced, cost-saving features that empower merchants and elevate the customer experience.
Our Services
Development of AI Co-pilot, 10+ AI-powered turbochargers
Gradion understands our unique needs and adapts their solutions accordingly. Their commitment to a long-term partnership and focus on win-win situations have contributed to our successful collaboration. It feels like a true partnership, enhancing project success. The speed and ease with which Gradion integrates fresh talent into ongoing projects are one of a kind.
Dennis Höting
Director Product Development at Shopware
The Challenge
Technical Barriers:
Enable small and mid-sized businesses to launch and customize online stores without writing code.
Lead in user experience, service automation, and AI-driven features including LLM and generative AI.
Balancing Speed, Talent, and BudgetScale product development cost-effectively, with access to elite technical talent for rapid delivery.
To realize this ambitious vision, Shopware needed a partner that could scale with speed and bring innovative solutions to the table.
The Solution
Gradion’s engineering and architecture teams played a critical role in building Shopware’s AI Co-pilot - a suite of 10+ AI-powered tools designed to supercharge merchant workflows. Highlights include:
- Save time
Shopware’s Flow Builder, developed with Gradion, enables merchants to automate processes - like customer interactions and order handling without code. - Boost conversions
AI-generated product descriptions turn basic product data into compelling, SEO-friendly content - helping merchants improve engagement and sales. - Increase Accuracy
AI-enhanced data quality and intelligent search functions reduce manual errors and improve decision-making. For example, a query like "customers from Germany who spent over 100 Euros" yields instant, precise results.
The Impact
Driving Continuous Innovation at Scale
A 21-person Gradion team continues to drive both product innovation and platform scalability.
Significant Cost Reduction
Shopware reduced its COGS by around 40% through its partnership with Gradion's Vietnam-based team.
Positive User Adoption of AI Features
New AI features received strong user feedback, reinforcing the platform’s competitive edge.
A Partnership Rooted in Trust and Alignment
The collaboration is built on mutual trust, efficient processes, and deep alignment on innovation goals.