Your strategy changed. Your experience didn't.
When companies revise their business strategy, user experience often isn't. The result is a gap between what leadership intends and what customers actually encounter - across online and offline.
Book a Call with a Gradion ExpertWhat We Do
Three things, framed around client outcomes:
Assess - We audit existing digital touchpoints against your revised strategy. Where does the experience still reflect the old direction? Where is UX actively undermining adoption, trust, or conversion? We identify the gaps and quantify what they cost.
Redesign - From website revamps and booking flows to enterprise interfaces and content strategy, we design experiences that reflect where your company is going. Two tracks: showcase-led (brand storytelling, strong first impressions) or prototype-led (modular, scalable, optimised for rollout).
Accelerate - High-fidelity prototypes and working demos in days, not months. We show your stakeholders the future before committing to full build - validating direction, building alignment, and compressing decision cycles.
How We Work
Discovery Workshop (3–10 days)
UX is assessed across all customer touchpoints. Senior leadership participates. Output: a clear map of where experience is misaligned with strategy, and what to do about it.
UX Audit
Focused assessment of existing interfaces. Improvement opportunities, redesign directions, and options for long-term deliberate UX ownership.
Transformation Engagement
Multi-week to multi-month. Translates strategy into experience design, content strategy, and architecture. Structured handover into engineering for build.
Our Capabilities
UI/UX Assessment & Redesign - Interface review, usability analysis, redesign roadmaps. AI-assisted pre-audit for rapid initial analysis.
Website Strategy & Design - Full website strategy including content, editorial direction, audience personas, tone of voice, and localised storytelling. Bilingual capability.
Rapid Prototyping - Working clickable prototypes for pitches, PoCs, and stakeholder validation. Recognised by partners as a key differentiator.
Brand & Experience Alignment - Brand narratives grounded in strategic reality. Experience principles translated directly into products, services, and touchpoints.
Performance & Experience Optimisation - Speed, booking flows, conversion paths. Practical improvements within defined budgets.
Company Design Sprint - A 5-day sprint (co-developed with Beratung Judith Andresen) helping leadership teams redefine what business they're really in for the age of AI.
Proof Points
Healthcare Website Revamp
Full website redesign for a JCI-accredited hospital. Two design concepts, content strategy across 16+ medical specialties, bilingual delivery, audience personas, editorial direction.
Enterprise Software UX Audit
Assessment of a European B2B software product. Improvement roadmap and long-term UX ownership model.
Luxury Mobility Platform
Rapid prototyping of passenger app, crew app, and admin dashboard. High-fidelity working demos delivered in days, cementing the partnership.
Property Management Redesign
Website performance optimisation and booking flow UX for a hospitality company. Design scoped independently from development.
Global Website Relaunch
Joint pitch with a European partner for a global enterprise website relaunch including PIM integration.
Why Gradion for UX
Not a design agency. UX at Gradion sits inside a technology consulting practice - which means every experience recommendation is grounded in what's architecturally feasible, strategically aligned, and operationally deliverable. Our UX team works alongside enterprise architects, AI consultants, and principal technologists. The result: experience design that actually ships.